Making Waves: How We Took This Offshore Brand to 6,000 LinkedIn Followers in 12 Months
Otto Candies, a multi-generational family business with 80+ years in offshore work, wanted an online presence that matched its trusted reputation. Vessel Marketing built an employee-driven LinkedIn content system that grew the page to 6,000+ followers in 12 months.
6,000+
711,900+
9.68%
What challenge did Otto Candies face?
Otto Candies is an 80+ year, multi-generational family business with a rich history and a strong culture. The company wanted its online presence to show that: to showcase its trusted reputation, position it as an industry leader, and expand its reach into new audiences.
What did Vessel Marketing do?
We built an employee content system that turned the company’s vessels, projects, and people into steady LinkedIn content.
Two recurring series carried the program: Where in the World Are Our Candies and Executive Spotlights. Within months, the page gained traction, with positive feedback from customers and international contacts.
What were the results?
In 12 months, the Otto Candies LinkedIn page grew to 6,000+ followers and earned 711,900+ impressions, 69,000+ interactions, and a 9.68% engagement rate.
“Vessel Marketing has been a huge asset to my company.”
Business Development
Otto Candies, LLC
Stay informed. See what's next.
A monthly briefing on the companies, projects, and developments shaping the Gulf South – built for owners and operators in marine, construction, and industrial sectors.
