Crafting Success: How RipSaw Unique Woodworks Leveraged Social Media to Showcase Their Craftsmanship

RipSaw Unique Woodworks, helmed by a husband and wife team, epitomizes artisanal craftsmanship in Lafayette, LA, specializing in bespoke cutting and charcuterie boards. Their workshop adjacent to their residence serves as the epicenter of their creative endeavors, where Leah and Alva West synergize their passion for woodworking and design.

Goal: RipSaw sought to elevate brand recognition and expand their audience reach.

Hypothesis: To achieve this, we strategized to leverage visually captivating videos showcasing their meticulous board-making process. While their finished products exude beauty, the allure lies in the intricacies of their craftsmanship.

Implementation: Commencing with a comprehensive content shoot, we meticulously captured every facet of board creation – from wood selection to cutting, planing, gluing, sanding, sealing, and branding. Post-production, our team meticulously curated engaging videos highlighting the artistry behind each creation. These were optimized for various social media platforms to maximize visibility.

Results: Our debut Instagram Reel garnered over 22,000 views, with 600 likes and 144 shares. Subsequent videos consistently garnered 3,000 to 6,000 views each.

Conclusion: This success underscores the efficacy of a deliberate content strategy that amplifies the distinctive essence of a brand. Audiences are inherently drawn to the narrative behind artisanal craftsmanship, as evidenced by the popularity of shows like "How It's Made." By accentuating what sets your product apart, you can captivate audiences and scale your reach on social media. Consistency is key – once you strike a chord with your audience, continue to iterate and refine your content strategy for sustained engagement and growth.

Wanting to see these beautiful boards for yourself? Visit their site here.