How to Create a Winning Marketing Outline for 2023 🎊

Creating an annual marketing plan, especially one that resonates with your business, isn’t the easiest task in the world. Fortunately, we’ve got the steps it takes to create that winning marketing plan outline you’re after. 

2023 is going to be a cakewalk for you by the time we’re through! Keep reading to learn everything there is to know about creating a winning marketing plan for 2023.

How to NOT Fall Short with Your Marketing Plan Outline

Worried about falling short this 2023? I’ve got you covered.

Don’t Make Excuses

This might seem like an easy one, but it’s also easy to make excuses in the moment. Sure, you can put off that part of your marketing outline for later… but is waiting going to help you?

It’s hard, but you’ll thank yourself in the end. Don’t make excuses so you don’t fall short with your marketing plan outline!

Consistency is Key

As simple as it sounds, consistency truly is key to a solid marketing plan outline. The more consistent you are at something, the easier it becomes, and the smoother the process is. Stay consistent with how you unleash your marketing plan, and you’ll never go wrong.

Content is KING

Lastly, content is and always will be king. 

The search engines think so, your readers think so, so you should think so, too.

Focus on content that grabs people’s attention and keeps it. Use short paragraphs, short sentences, but make the information thorough and comprehensive. 

What would you want to read? What kind of article can you get through completely? Mirror that in the content you write so that your readers stay engaged!

6 Ways to Help Yourself Succeed!

I want to keep this short and sweet, so here are SIX ways to help you maintain success as we go into 2023!

Start with the Basics

Before you can get too comprehensive of a whole year’s marketing plan outline, you must first start with the basics.

Start asking yourself questions. How many times a week can you keep up with posting? What time should you post based on audience habits? Should you build up a large pool of content to schedule ahead of time?

Use this opportunity to start building your target audience. What are other brands in your niche doing? How do they succeed well? Is there a specific brand or a handful of brands you get inspiration from?

Look at the Big Picture

It’s always good to look at the big picture before narrowing in on your focus. Get a broad idea of what your target market wants, and what you want, and then get granular.

And when, if ever, you start to feel defeated, just look at the big picture again. Look at your end goals, look at your timeline and how much time you have left. You can do this!

Analyze Your Audience

See what your audience really likes and what gets no attention. Always evaluate behavior toward your content and tweak as you go!

If things don’t perform well, don’t be upset. Just see it as a chance to get to know your customer better! You’ll be able to better serve them the more you learn what they want, like, and need from you.

Use Strategy

As a rule of thumb, stick to 3 to 5 content pillars. If you’re thinking of sharing content that doesn’t necessarily speak to any of these, then does it truly fit with your brand story, tone, or look?

Once you have content pillars to base your content on, you can use it as a lens to evaluate each piece of content on your platform. Does it all match up to your brand’s story and tone? Will it appeal to your target market in a unique and defining way?

Get Specific and Define, Define, Define!

Speaking of defining, don’t forget to narrow in on that target market. Define exactly who your ideal client is. Get as specific as you can get! Do you have someone in mind? They are your target market.

You should understand everything about your ideal consumer, and understand how to solve one of their pain points. Your service or product is the solution, you just have to angle it appropriately for them!

By the end of your defining, you should have an idea of your ideal customer’s age, appearance, occupation, and other small details relevant to your product or service.

Assemble Tools and Resources

Before you go diving into your marketing plan outline too deep, ensure you have the appropriate tools and resources for the job. That includes time and effort! 

Make sure you block out specific time to work on your content. A good example might be Monday from 10 to noon.

What scheduling system will you use for the bulk of your posts? I know real-time posting might come up, but having as much preplanned as possible will help you stay on track.

5 Tips to Build a Winning Marketing Plan Outline

Rome wasn’t built in a day, and neither will your marketing plan outline! Take it one step at a time and look over these tips to help you build a winning outline every year.

Remember That It’s Just an Outline

Nothing is set in stone yet – it’s only an outline! You can use it to get ideas onto paper or a rough idea of what you want out of the year. Take it month by month or week by week, depending on your preference. 

Then, as the year continues, you’ll be able to narrow in on each day! Starting with a true outline instead of something more rigid will help you stay flexible with it when times require you to change something.

Make Sure Your Plan is Flexible

And boy, times will often require you to change something! Social media changes every single day. If you have to shift some things around, be flexible enough to be able to do it. No one else will know what you had planned, so just make it work and show yourself some grace!

Keep Your Target Audience in Mind

With every word you write, ask yourself: who is this talking to? Is it for my ideal client/audience? Focus your content around your target audience, and you’ll be geared toward success right out the gates!

Help Your Business Shine

Show off your personality and what makes YOU unique! Sure, other companies may do what you do in your area. But they aren’t you, so they don’t do it exactly as you do. 

Show what makes your business experience unique and special! That’s what gets customers through your door in the first place and keeps them coming back. Personality wins customers, and winning customers builds loyalty.

Prioritize Success

You deserve to put yourself and your business as a priority. Only then will you find success! Set yourself up for success by planning out and sticking to those non-negotiable scheduling/creating times.

If you stick to the marketing plan outline you lay out, you’ll be set! It’ll also get easier as time goes on, so you don’t have to power through forever. Eventually, it’ll become natural to you.

Final Thoughts on 2023’s Winning Marketing Plan Outline

Once you outline your marketing and sales plan, you’ve got a stronger hold on what you want out of 2023. With this simple marketing plan outline, you can feel more confident as you go into the new year. 

Or, if the year’s already upon us, you can still tackle it with grace and class, knowing you have a marketing plan outline to fall back on.

Build your community, understand your target market, and grow that audience sky-high. I know you can do this!